How to Increase Website Conversion

Table of Contents

Introduction

Did you know that the success of your website can be measured by just one number? This number is called website conversion, and it shows how many visitors have taken a desired action, whether it’s purchasing a product or subscribing to a newsletter. Why is this so important? Because a high conversion rate means that your site does more than just attract visitors – it convinces them to take action. In other words, it’s the key to the success of your online business.

What is Website Conversion

Website conversion is like a magic key that shows how successfully your site converts casual visitors into active users. Suppose 100 people visit your site, and 2 of them make a purchase or subscribe to a newsletter, your conversion rate would be 2%. The calculation is quite simple: take the number of people who performed the desired action, divide this by the total number of site visitors, and multiply by 100. That’s how website conversion is calculated in a nutshell.

Global Website Conversion Statistics

Website conversion statistics vary significantly depending on the industry, country, marketing channels, and devices. Here’s a detailed overview based on the latest data:

Conversion Statistics by Industry

E-commerce: Average conversion rates in e-commerce vary depending on the industry, country, marketing source, and device. For example, conversion in the beauty and personal care segment dropped by 47.88% from January to February 2023, from 4.09% to 2.51%. In the food and beverage industry, conversion fell by 68.47%, from 5.45% to 2.67% over the same period. Meanwhile, in the luxury and jewelry segment, conversion increased by 32.53%, from 1.21% to 1.68%.

Conversion by Device

The average conversion rate over the last 12 months was 4.91% on desktops, 4.57% on tablets, and 3.07% on mobile devices.

Conversion by Platforms

On average, conversion on Windows is 4.94%, on Macintosh – 3.78%, on Chrome OS – 2.9%, on iOS – 1.88%, on Android – 1.8%, on Windows Phone – 0.5%, and on Linux – just 0.02%.

Regional Differences

In the last 12 months, conversion varied across different world regions, with the highest rates recorded in the EMEA region (Europe, the Middle East, and Africa) – 4.22%, followed by the Americas – 3.5% and the Asia-Pacific region (APAC) – 1.67%.

Factors Affecting Conversion:

Website Design and Usability (UX/UI): A clean and intuitive design increases the chances that a user will take the desired action.
Quality of Content and Its Relevance to the Target Audience: If the content is engaging, the user stays and acts.
Page Load Speed: The faster the site loads, the less likely the visitor will leave without making a conversion.
Mobile Adaptation: The site must be user-friendly not only on a computer but also on mobile devices.
Presence of Clear Calls to Action (CTA): A clear call to action increases the likelihood that the visitor will perform the action you expect from them.

What is Considered a “Good” Conversion Rate

A “good” website conversion rate depends on the industry, goals, and audience. In different industries, average rates can vary greatly. For example, a conversion rate of about 2-3% is considered good for e-commerce sites, while for B2B sites the figure might be lower. It’s important to understand that general figures are just a guideline. Focus on continuously improving the user experience, content quality, and ease of navigation to increase the conversion rate of your specific site, rather than strictly adhering to “average” values.