Top 5 Ways to Add a Horizontal Banner in WordPress to Boost Conversions

How to Add a Horizontal Banner in WordPress (5 Ways to Boost Conversion)

Horizontal banners (also known as “Sticky Bars”) can help increase your website’s conversion rate if they are properly integrated into its design. They can be placed in the header of the page, between text blocks, or in the footer. Let’s look at five effective ways to add a horizontal banner in WordPress that will help you improve conversions.

Using WEBSET

WEBSET is an online service that offers simple solutions for working with banners and code on your website.

Advantages:

  • Fast insertion through a user-friendly interface.
  • Ability to choose a ready-made template or create your own.
  • Tools to adjust display on mobile and desktop versions of the site.
  • Access to analytics.
  • Ready-to-use templates in various sizes.

How to do it:

  1. Go to WEBSET and sign up.
  2. Choose the insertion function.
  3. Configure the parameters: size, placement (header, article body, etc.), and insert the HTML code.
  4. Copy the generated code and place it into an HTML block in WordPress using the Gutenberg editor or a text widget.

This method is ideal for those who don’t want to delve into technical details and need a simple solution with flexible settings.

Using a Widget

The second method is to use a WordPress widget. This approach is particularly convenient for anyone who prefers working with the visual tools built directly into WordPress.

Instructions:

  1. Go to “Appearance” → “Widgets.”
  2. Place a text widget in the desired location (for example, the header or sidebar).
  3. Add the HTML code and save your changes.

This method works well for placement in the header or sidebar. You can experiment with other placement options too.

Plugins

If you want more advanced management capabilities, you can install a specialized plugin. These plugins let you add banners, manage their display, configure rotation, and monitor statistics.

Popular plugins:

  • Ad Inserter
  • Advanced Ads

These tools allow you to position elements anywhere on your site—header, footer, or middle of an article. You can also configure display based on the user’s device or location.

Inserting via HTML Code

For those with basic HTML knowledge, you can manually insert the code directly into your WordPress posts. This gives you precise control over placement and styling.

Steps:

  1. Copy the HTML code.
  2. In the page or post editor, switch to HTML mode.
  3. Add the code where you want it to appear (for example, between text blocks or in the header).
  4. Save your changes and check how everything looks.

This method is especially suitable for static sections where images won’t frequently change.

Adding Through a Template File

If you want to place a sticky bar on every page, you can do so by editing your theme files. This method requires some experience working with WordPress files but provides maximum flexibility.

Instructions:

  1. Connect to your file system via FTP or a File Manager plugin.
  2. Locate the header.php file (if you want to insert it into the header) or another template file responsible for where you want the banner to appear.
  3. Insert the HTML code into the appropriate spot in the template.
  4. Save your changes and refresh your site.

Using this method lets you add a banner to specific areas — like the header or footer — without having to edit each page individually.

Comparison

Using WEBSET tools offers more capabilities compared to regular plugins and widgets, and it’s simpler than manual insertion. It’s especially beneficial for anyone wanting detailed analytics and a way to customize design based on user behavior.

MethodAdvantagesDisadvantagesBest for
PluginSimplicity, support for various formatsMay cause performance issues if you use too many pluginsBeginners, simple websites
WidgetEasy to add without extra pluginsLimited customization optionsSimple images
(Another) PluginFull control over stylesRequires coding knowledgeExperienced users
HTML EditorEasy to insert into post contentNecessitates basic knowledge of HTMLContent pages
WEBSETAdvanced analytics, supports complex formsMay involve additional costsAdvanced users, business websites

Conclusion

Adding a banner in WordPress is a task anyone can handle, regardless of their experience level. The method you choose depends on the goals you want to achieve and your familiarity with WordPress. WEBSET is ideal for those who want high-quality banner placements, built-in analytics to boost conversions, and all at a reasonable price.

Резюме
Top 5 Ways to Add a Banner in WordPress to Boost Conversions
Название статьи
Top 5 Ways to Add a Banner in WordPress to Boost Conversions
Описание
Discover 5 effective ways to add sticky bars and banners in WordPress. Learn how to use the WEBSET platform to create interactive banners and track their performance, and find out how these methods can boost conversion rates and capture user attention.
Marketing No-code

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