Category: Marketing

Website personalization is the process of tailoring a web resource’s content, interface, and features based on the individual characteristics, preferences, and behavior of its users. The goal of personalization is to improve user experience, boost engagement, and increase conversion rates.

Banners are an important element of web design that help attract user attention and promote products or services. Using widgets to create and place banners significantly simplifies the process, making it accessible even for those without programming skills. In this guide, we’ll explain how to add a banner to your site using a widget and which tools you can use.

In the world of internet marketing, it’s important to attract people and retain their attention so they don’t leave the page without taking the desired action. One of the tools for this purpose is comebackers.

In this article, we’ll explore what a CTA is, how it works in marketing, the different types that exist, and how to write an effective one.

A landing page is a website specifically designed for a single purpose — whether it’s collecting contact information, selling a product, or promoting a service. In this article, we’ll explore how to boost your landing page’s conversion rate.